Our Mission

We celebrate oceans and strive to increase awareness of sharks through one of the best means of self-expression we know: Clothing.
Our goal is to inspire action and integrate protection of our oceans into our everyday lifestyles. Sharks are vital to our marine ecosystem.
Spread shark awareness!

73 Million sharks are killed every year just for their fins. The fins are used in a popular dish called shark fin soup, which is valued as a status symbol in Chinese culture.

About 50 million more sharks die annually as bycatch in unregulated fisheries. Sharks are being killed more quickly than sharks can repopulate.

We are Stronger Together